Nowadays, every eCommerce store needs to improve traffic and conversions. Whether you are a new business or have been in business for several years, getting more eCommerce sales will benefit your company. But you have put together a fundamental strategy it can still be doubting to determine on which eCommerce tactics you need to try.
In this article, we have gathered the 10 actionable tactics to generate traffic and increase sales for your online store. So, try to implement these ideas in your eCommerce store.
Let’s see what are tips you want to follow for increasing traffic on your eCommerce store.
10 eCommerce Tactics to Increase Your Online Store’s Traffic and Sales
1. Upsell Your Products
Upselling is a powerful way to get the customers back to your eCommerce site for repeat purchases. For several businesses, upselling can be more powerful than getting new consumers. Upselling means selling more than expected while cross-selling means selling a diverse product to an existing client. It can be made based on the online activities and the previous shopping history of an existing buyer. Once you have selected a specific model, companies will regularly highlight upgrades for performance (upselling) or additional accessories (cross-selling) for you to consider.
2. Optimize Your Product Pages
For online store owners, your product page earns a lot of your attention. There are different components to consider, but it also has lots of opportunities to create a great shopping experience for your customers. Conversion rate optimization (CRO) is the method of optimizing your online shopping website for on-site conversions & increased sales. It also helps you to recognize problem areas on your eCommerce site.
Therefore, you will obviously require to make some improvements to your product pages. Accordingly, this process is accomplished through both quantitative and qualitative research. Once you have handled your research to know the challenges and opportunities, you can build hypotheses and tests to recognize which approaches generate the most sales.
3. Integrate Social Media
Social media is a key to boost your online sales. For eCommerce marketing, creating shoppable social media posts provides your followers a direct path to purchase. Facebook and Instagram are one of the fastest rising social apps around, connecting customers, brands, and influencers. The key to mastering your organic social media presence is engagement with your followers. If you take compelling photos of your product, use hashtags strategically, and post at the right times then you are fine on your way to generating a large Facebook and Instagram followers.
4. Optimize For Mobile
Optimizing your eCommerce website for mobile means more than having a responsive design. It means you are designing your online shopping website with mobile visitors in mind from start to end. Just because you have an eCommerce website does not mean you can assume your consumers are shopping only from their computers.
According to the research, 40% of mobile users have purchased something online from their smartphones. Nowadays, people utilize mobile phones and tablets to buy products online. Besides, 63 percent of millennials buy products on their smartphones.
By 2021, more than half of all online shopping is anticipated to happen on mobile and tablet devices. So, make sure your eCommerce website is optimized for mobile devices. If your website is not mobile friendly, it will turn potential sales away.
Also Read: Best Mobile eCommerce Solution to Build m-commerce Apps
5. Start a Facebook Store
Now, Facebook has encountered a number of changes, it also persists as a reliable platform for eCommerce marketing. With the Facebook store, you can easily sell your products right on your Facebook page. It will help you to reach more customers and drive more traffic to your online store. Furthermore, you can integrate your Facebook store directly with your eCommerce store.
6. Improve Your Email Campaigns
One of the most precious aspects of running an independent online store is your ability to build an email list. Sending emails with content that’s tailored to the recipient is an excellent way to make your customers happy, and ultimately get them to make a shopping. Therefore, you need to send regular and valuable emails for the channel to be an efficient eCommerce marketing activity.
7. Reduce Abandoned Carts
It’s a harsh truth that you are losing money every time a customer abandons their cart without buying. As a survey by Baymard Institute, 69.23 percent of shopping carts are abandoned. For better eCommerce marketing, direct your buyer straight to the shopping cart and enable them to buy products with a single click. By doing this, you can increase sales by growing profits from the abandoned carts.
8. Start a Content Marketing Program
Blogging is an excellent way to build the audience and generate more traffic, sales for your eCommerce websites. Every online store needs to consider blogging regularly to connect with consumers and to rank better in search engines. With some planning and commitment, blogging can become part of your entire strategy for eCommerce marketing.
There are numerous ways to take advantage of content marketing:
- Creating long-form content helps consumers use your products more efficiently.
- Begin a podcast to emphasize your expertise or create a stronger community.
- Creating a guest post on other blogs and websites can help to build awareness, generate backlinks, and SEO.
9. Engage Your Customers with Live Chat
In order to engage with site visitors and customers, there are several high-impact ways available. For instance, you can utilize live chat to engage with buyers on your eCommerce site. Live chat tools are an excellent way to generate online sales.
Multiple live chat tools allow you to target browsers on specific pages, after they have been on your site for a particular length of time, or even after they have arrived on your site through an email newsletter. They are also more likely to be leveraged than a contact form because they create an immediate response. Besides, it enables you to have direct conversations with your customers so you can answer & address consumer concerns when they are planning to purchase.
Also Read: 10 Strategies to Increase eCommerce Sales with Push Notifications
10. Reward Your Loyal Customers
Rewarding a customer is important to earn their loyalty. Concentrating on customer retention is a cost-effective way to improve eCommerce sales. Create a customer loyalty program to boost your conversion rate for your existing consumers and simultaneously reward them for their purchases. You can simply reward them for the second purchase they make or after a specified sales mark.
According to the research by Stitch Labs, the return customers account for 22 percent of a retailer’s profits while making up just 11 percent of the total customer base. Besides, they spend 15 percent more over the course of a year. There are several ways both your customers and you can avail from a loyalty program. They give consumers extra motive to make a purchase and they keep your brand top-of-mind by automated reminders.
Hence, these are the effective list of tactics to help you generate more traffic and boost online sales. By using all of the tactics listed here, you can use get better engagement with your customers, improve traffic, and boost sales & conversions.