Fashion is a ripe market and finding a particular niche in this vast market is easier, so we are seeing a lot of fashion eCommerce businesses these days. Right from sports goods to Angelina Jolie inspired fashion websites, niche marketplace of products and services has a tremendous potential to generate big bucks if they attract the dedicated consumer base. Unlike fusion brands that target masses, niche markets cater to a highly defined space that is often undeserved or over-looked by large competitors.

In general, the Fashion Clothing industry is huge!

Globally, the textile garment industry is worth 3 Billion dollars, and it experiences an annual growth of around 4%. Likely, the market segments for womenswear and menswear continues to grow at a yearly growth of 14% and 12% respectively.

With a bunch of possible outlets, resources and online platforms, finding and reaching the target audience is never easy as now for fashion startups and small businesses. Ready to become big fish in the pond? Here are some 5 ways to make your fashion niche business a big hit!

1. Craft your Niche Marketplace

The key to any success is to take a fashion niche marketplace that you feel is being unused and has a huge potential. Niche marketplace is just a small market segment in particular to some specific industry within a huge sector. When finding the niche marketplace you would like to get in, following are some points to think about:

  • Who exists in your marketplace?
  • Why are they undeserved?
  • How can you serve them better?
  • How do you mingle them?
    In short, what your service could benefit them? What is the solution you can provide them?

To put it together, the data you collected to produce a dedicated niche profile, join some online groups, networks which are relevant to your small niche. Get connected with your fashion niche marketplace’s key enthusiasts, influencers, decision makers using social media networks such as Fashion, Twitter, Meetup, etc.

Real World Example:

There are a lot of T-shirt shops both online and offline, but only a few have engaged in a niche marketplace. Threadless is a custom T-shirt store which is user generated and is based on a concept of online design competition which means the winning artists will receive credentials, cash prize, and design sold on Threadless website. This marketplace has united a huge list of artists, hipsters, and aficionados who are passionate about wearable art. The outcome is that now the company sells more than 1 M T-shirts every year.

So, if you’re about to start or improve your fashion clothing business, you need to stand out in your niche market and experience huge growth.

2. Grow your eCommerce Presence with a Stunning Website

A strong, highly responsive website is the prime importance when it comes to increasing your revenue for fashion clothing business. Some huge retail brands with brick-and-mortar stores are closing their shops and continue to sell online using eCommerce websites with a solid, user-friendly shopping site where the consumers can shop effortlessly without any hassle.

It’s not only about the overall trend towards online shopping which makes it a solid strategy for increasing revenue, but determining how your website should look will be an individual process which involves extensive market research and analysis.

Getting a readymade fashion eCommerce platform is a vital choice for anyone who just starting out to build their fashion online store.

Real World Example:

The fashion clothing brand Nastygal’s founder, Sophia Amoruso, firstly started her eCommerce store on eBay. Later in 2008, Sophia started her own eCommerce site and the revenues reaching $100 million by 2012. Nastygal’s success predominantly becomes stronger after they opened retail locations and brought in more revenue.

3. Start a Marketing Campaign You Care About

As said earlier, a huge number of malls and retailers are shutting their stores and getting into online sales. For a new fashion clothing business on a limited budget, social media marketing will be a good option. While it may not be a great technique, this shows that the days in which having a presence in social media are getting behind us.

What does it mean to your niche marketplace in the fashion clothing industry? Identify a message that speaks to your audience and customers and posts in on social media as well as your marketing and advertising campaigns. Build a brand, take advantage of the marketing to increase revenue and your brand loyalty will follow.

Real World Example:

The company American Eagle with its brand Aerie has seen a growth of 32% spike despite other brands facing a grim retail environment. The brand has designed an innovative social media campaigns and promotional materials by emphasizing unretouched models with a tag stating “the real you is beautiful.” With this, they increased a 9% boost in their revenue immediately after implementation of this new campaign.

4. Think beyond Normal Sizing

If you fashion clothing marketplace sell only normal size dresses – “straight sized” clothes, you have to reconsider your selection. The demand for women’s plus-size clothing is undeserved for years, and even the market for plus-size clothing is estimated at $17.5 Billion in the U.S.

It takes time to know how the plus-sized market will perform as a niche that needs more players to compete and the brands will get it right. With that being logical, adding plus sizing clothes will bring more revenue for fashion clothing firms.

Real World Example:

Navabi, an online plus-sized clothing brand has increased their revenue 3 times every year since its establishment in 2009, and the popular eCommerce site ModCloth has also seen a huge growth in their business with offering plus-size clothing.

5. Last But Not the Least: Target the Right Customers

On deciding the type of product that you sell, you want to narrow your target market to build an in-depth customer profile. Exploring your customer lifestyle is quite necessary to help your brand take decisions about your fashion clothing line. So, identify your customer demographic, ask your what kind of person will wear your clothes and designs, where does he/she live, what are their income, what are their hobbies, how old are they, etc.

How to find those? Social Media platforms come to your rescue! Do some market research and learn about your actual customer base via Facebook, Twitter, Instagram. Develop a user persona and gain further access to their interests and lifestyle. This will help you understand where to reach out for sales.

Real World Example:

Zara – a popular fast-fashion brand took a bottom-up approach making and extensive market research by sending out their employees to shopping malls to find out some new trends. This allowed Zara to adapt and get a clear picture of what their customers are really interested in and made them as a leader in the marketplace of fast fashion.

Takeaways for entrepreneurs who are looking forward to targeting Fashion Clothing Niche Marketplace:

The fashion industry has always witnessed exponential growth and increase in audience. Many virtual stores come and go, but niche-based Fashion marketplaces give a different story together.

So, ready to get started? Get in touch with us today!

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