Instacart is an online grocery shopping app based on the American company. The consumers choose groceries into a web application from the retailers and delivered by a personal customer. Instacart is an on-demand foodstuff delivery platform accelerating home deliveries of foodstuff and groceries in big cities of United States. Instacart is one of the most promising and trusted companies in USA which is based on dividing economy model. It also simplifies your grocery shopping experience, assisting you to save much of your money and time. Instacart declares plans to begin delivery in Toronto and Vancouver. We like to share about Instacart along with some more ideas of how to create Instacart like website and app for grocery delivery.

What is Instacart?

Instacart is an on-demand grocery delivery platform helping doorstep deliveries of foodstuff and groceries in major cities of USA. The technology-driven business model of Instacart increases of delivering foodstuff and groceries to consumers in as little as 1 hour, making it a standout amongst the most hopeful and futuristic company in the USA.

Instacart was established in the year 2012. It is a current technology development which has staggered the world by its remarkable business model. Instacart has received significant funding to develop its grocery delivery operations all over the United States. Because being recognized as a head in the on-demand economy. Learn more about Instacart’s timeline with following graphic to know the growth of Instacart.

Instacart Timeline

Apart from online grocery shopping, you can find the recipe part where you discover recipes of vivid cuisine and the list of ingredients to purchase with the price list. They essentially focused on deliver the groceries and home essentials. Instacart as of now has more than 500,000 items from local stores on its list. To make an app build like Instacart provides you the freedom to order groceries from the computer or cell phone.

How Instacart Works?

Instacart delivers your order to you that same day. Not at all like other grocery delivery services, the firm does not stockpile fresh produce in a massive warehouse instead it gives you shop the main grocery shops like Whole Foods, Shaw’s, and Costco by its website, and after that send your order to one of its employees. This personal customer goes to the shop, takes everything on your list, and afterward drives it to you in their own car. The grocery delivery platform wishes your life to be comfortable making your tedious tasks done at ease.

How Instacart Works

Customers sign in to the Instacart’s site, or it’s grocery delivery application to purchase groceries they want. The delivery boy will go to the store and picks up the groceries for buyers with Instacart’s prepaid debit card, and delivers to the customer.  

Following are the three user segments of Instacart.

Consumers – They have an application from which they can order their required groceries by choosing from one or more grocery shops. Buyers can also order from PC or laptop utilizing Instacart’s site. After picking groceries, buyers pay online. And customers can also schedule their deliveries for a specific date and time.

Shoppers – The customers mainly get orders on their mobile phones. After taking the orders, they get the ordered items manually and deliver them. To spare time they are regularly positioned near the stores.

Stores – Instacart has tied-up with significant grocery shops across a few cities. In fact, because of Instacart, they are ready to grow their income by online trades.

How Does Instacart Make Money?

There has been plenty of talks about Instacart revenue model. But as it turns out, Instacart’s method for making income is very simple.

Delivery Fee

All orders taken by Instacart above $35 has a standard $3.99 delivery charge for a scheduled or 2-hour delivery and $5.99 for 1-hour delivery.

When the Orders that are below $35, will be charged at $7.99 for scheduled or 2-hour delivery and $9.99 for 1-hour delivery.

Membership Fee

For regular customers, Instacart also offers a yearly membership program called ‘Instacart Express’ valued at $99. Clients who buy this membership can get free delivery on foodstuff and groceries for full one year with terms and conditions.

Mark-Up Prices (15%+ More)

A few shops that have tied-up with Instacart sell their products on Instacart offering an equal cost as their in-store price, while few grocery shops have a markup of 15% or more from their in-store shopping. Normally, income from this markup costs goes to Instacart which supports them pay to the customers.

The proposition of Instacart:

  • Partners with well-known supermarkets.
  • An enormous source of inventory.
  • Immediate and on-time delivery.
  • No-warehouse model.
  • No fancy delivery trucks.

Features of Instacart:

Instacart has housed its presence in ponderous areas of the USA that incorporates San Francisco Bay Area, San Jose, Brooklyn, NYC, Los Angeles, Austin, Seattle, Washington DC, Boston, Chicago, and Philadelphia.

Consumers are provisioned to connect with over more than 300,000 items from a variety of stores that incorporates Safeway, Costco or whole foods giving the clients their space to put orders over the application from the shop that they want. They can likewise order a blend of items from each of the shops and group it as a single order.

A collection of more than 300,000 items are available for the consumers to order from a few shops, for example, Whole Foods, Costco or Safeway allowing consumers to put orders from their most loved stores or a blend of items from various stores into one order.

How can ionwe help you to create a Instacart like website and app?

ionwe is a scalable eCommerce platform, and our designs are entirely customizable with you additional requirements. So that means you can utilize them as a base to create your brand. We place no limitations and give you full access to test and change all parts of your website including your checkout. It also gives you remarkable flexibility and the choice to be creative, innovative, and to launch your instacart like website in ways that will make you faster, bolder. ionwe does not acquire costs on licenses purchase, installation, equipment or required adjustments – the opening costs are small for startup and also it is the one-time cost!

ionwe has completely responsive themes with ‘fit-all-screen’ adaptability enabling customers to purchase from your online store utilizing mobile phone or tablet browsers. Although, the responsive design themes make your Instacart like website look cool on any handheld device. With the guidance of ionwe, eStore owners can connect with more number of mobile users subsequently rising income.

The ionwe eCommerce platform is extensible and giving retailers with the flexibility required for complex multi-channel integration and complex retail operations. From a one-person business with ten products to sell to a large firm with thousands of items. It also has all the tools you have to succeed in your grocery delivery business. ionwe eCommerce solution provides retailers with a single platform for more efficient commerce and eCommerce management. It also allows eStore owners to take advantage of the most recent features and functionality of eCommerce trends.

Here are some great features that we offer:

# Unlimited Products/Categories

There is a range of groceries available on the market. Beginning a large database of basic groceries brand name, many hours of administrative work can be saved. With numerous variations and qualities, a standard grocery store will have no less than 1000+ particular SKUs. During the growth of sales volumes, your shopping cart system should have the ability to hold any number of SKUs.

# User-Friendly Administrative Site

Building a grocery delivery website like Instacart with ionwe, you can utilize our content management system. It will be efficiently and learn it in a day. It doesn’t give more importance to any technical experience or knowledge. In a limited time, you will be managing your online shopping website and interacts with consumers.

# Delivery Scheduling

A latest Accenture report states – for the same-day delivery or scheduled delivery, 60% of online customers are ready to pay an additional charge.

But in grocery shopping, home delivery is a great issue. Especially in online grocery shopping, customers need their orders to be sent to the home at free of cost and at a time and place of their choice.

# Exceptional value at low cost

We intend to expand your online business. Subsequently, we offer high-quality goods at a low cost and support the best client service in the firm. Your customers will like our product, and inside your budget, we give a pay well.

# Working with people in business

Our team has an incredible customized Grocery “hands-on” involvement in making grocery delivery system with instinctive scripts. So our guidance and vision are a helpful extension to our goods to build a Instacart like website.

# Secured

ionwe comes with a configuration to SSL certificate. PCI Certified hosting, SSL technology protects you and your clients’ information, inspiring confidence in your business. Every pages, content, and transactions will have high-level security with https support.

# Ready with Instacart Features

ionwe eCommerce solution helps to create a Instacart like website and it also comes with important features of Instacart. Moreover, ionwe’s grocery eCommerce platform has unlimited products and categories, gigantic source of inventory and on-time delivery. It will be comfortable with all grocery and foodstuff delivery businesses.

ionwe offers Instacart like website along with eCommerce mobile applications that are built using robust technology. It also allows your consumers to buy groceries anytime anywhere from any device!

For further information about creating your Instacart like website and grocery delivery app, keep in touch with ionwe or call us to +91 9884203777 for a quick inquiry!.


  • Preety

    Great article on online grocery shopping it, makes our shopping more convenient.

  • jessy

    I got excellent and effective information about Instacart. may i know the Online marketing tips for grocery websites???