Nowadays everyone is selling goods online, and the eCommerce market is flooded with potential players who need to make their value. There are probably a large number of eCommerce stores selling clothes and accessories online. In such a competing industry, gathering millions of users is something that needs dedicated time and efforts. But, an online clothing store that focuses on a niche, acts as a platform to boutiques and increases current standards of product curation can do surprises as far as profits.

After analyzing such online clothing stores, we determined to set the focus on design approach, website features, and the overall functionalities assist entrepreneurs in launching a similar venture.

Business Model and Monetization

The Online clothing stores are focused on boutiques, and brands work with simple sales focused business model. They give boutiques and brands with a unique eCommerce platform to market their products. While the products require being categorized in a standard way (bags, shoes, etc.), the eCommerce website should also give dedicated web pages to boutiques where the products can be listed.

An eCommerce fashion store can either give the delivery part to shops or offer logistical help by collecting some charges for each product sold. Earnings and efforts will differ correspondingly. In addition to revenues from items sales, there are various monetization choices worth exploring. Some of them are:

Featured designers – Charge a small to designers for additional marketing push on its landing page.

Banner ads – Website surely can select for advertisements related to its audience.

Boutique sales – Charge more for all sale by assisting the boutiques to run special sales.

To increase profits, your online fashion store clone must be created with special features. Let’s highlight the major ones to provide you a superior knowledge of what exactly you have to make a super fashion store clone.

Online Fashion Store Features

While the idea of ‘marketplace for boutiques’ is remarkable in itself, the site will perform a dominant role in achieving success. Let’s check online clothing website features that will assist your startup brand to become a Big Deal:

Homepage popup

Plan a pop-up that will acquaint users with unique store aspects like the number of designers and free returns. The popup will motivate visitors to share personal email address and sign up for a newsletter to receive updates about new arrivals, trends, and promotions. This is a time-tested way to get data, stay connected, and pitch items and offers.

Men and Women segregation

Women, unless selecting a gift, have no reason to involve themselves with men’s collection. Therefore, the website should capably make a different experience for men and women. With this excellent feature, the entire site experience will be tailored to visitor’s decision with men and women tabs. It is something several e-commerce websites accomplish.


The website homepage should contain lots of interactive and visual components. Aside from main navigation, the site can have:

  • Strips concentrated on Sale and brand USPs.
  • Images that serve as gateways to men and ladies categories.
  • Strips with links to various item categories, boutiques, designers, etc.
  • Footer which acquaints visitors with social media profiles and other informative pages.
  • Besides visuals, a fashion website must concentrate on giving its visitors as several pathways to inner pages as possible without making the homepage more lengthy.


Wishlist feature is available in almost every modern eCommerce website, but by keeping in mind few points, you can enhance it. Get below points in mind while planning Wishlist functionality :

  • No need to sign in to add products to Wishlist.
  • No limit on products that can be added before sign-in.

Everything should be designed in a very smooth manner. The products you want to purchase can be automatically added to the lower section of the checkout page for the current purpose.


Instead of selecting for the search bar and giving results as a boring dropdown, try to choose an interface that sets the focus on search. The outcomes must be competently ordered under Men and Women categories. The search in itself should be very powerful and produce appropriate results for all search

Main navigation bar

Work on to retain the original logic in the main navigation bar also. Other than links to separate product pages under various categories, likewise add visual components to present items, designers and make extra sale doorways. We will describe most extraordinary navigation tabs to acquaint you with the pivotal ones. Let’s begin with Newly Added tab.

Newly Added – The main part of your audience will be engaged in a new fashion. So, it is important to lay concentrate on the main navigation bar. Other than links to various item categories, this section should cover Newly Added which will pack the most recent options of the day for customers. Don’t forget to put this focus on this feature into visuals too.

Boutiques – Try to give a wider reach to independent boutiques if your clothing shop concentrates on them. The Boutiques tab must present new boutiques, and should encourage boutique discovery by area. The drop-down can be displayed with a visual component which puts the focus on a specific boutique.

Designers – If boutique is the heart, at that point, the designer is the spirit. Hence, create space for designers on the main navigation. Besides separating designers under Men and Women, the drop-down should simplify the search. Under this tab, you can make a plan to locate a graphic showcasing the creation of a specific designer.

Additional elements that can be a part of navigation bar incorporate Looks, Product, and Sale tabs. All in all, your fashion store navigation must achieve a lot more in relation to the ones utilized by traditional eCommerce stores.

Location and language pages

If you need to make a significant sprinkle, create your fashion store a worldwide brand that will send over the world. Incorporate powerful functionalities to change area. Instead of listing all the countries in one large part, divide it into bigger geological regions.

Each customer isn’t comfortable with English. So, hosting pages in different languages will work well.

Product category pages

If the website is hosting a large number of items, filters become a need to simplify product search. Building a sophisticated filtering functionality will enable the visitor to refine product search based on:

  • Boutique
  • Location
  • Designer
  • Other standards opportunities like size and category.

Product Pages

If we need to pick one thing that rules product pages, then, it would be the image. The slider arrangement can put various images in the center, encouraging the visitor to pay attention. Product details like Description, Size and Fit, Composition & Care, and Shipping relevant information should be arranged smartly.

Boutique pages

Whether you need to be a platform for independent boutiques or popular brands, your website probably dedicated business pages. But, don’t hope to find anything unusual on them. The boutique page should include:

  • College of boutique images
  • Available designers
  • Boutique description
  • Links to its collection

Boutique pages are one of the few essential website locations that offer a lot of scope for imagination and improvement.

Sign In and Sign Up

Keep it simple by managing both Sign In and Sign Up on one page with forms placed side by side. Some eCommerce websites also go for the pop-up arrangement. Difficult Sign Up process frequently demoralizes the visitor from creating an account. New users can be asked for following details to create an account:

  • Title
  • Name
  • Email
  • Password

The Sign Up can be more simplified if you already have items in your bag and proceed to Checkout with the initial step requesting an email address.

Checkout process

Make easy the checkout process for the international audience. With unique features like Paypal payments and store locator, you can increase the bar of planning prime conversion module of the eCommerce store. Your online clothing store must divide the checkout process into various sections to make it helpful for consumers to proceed to the final stage:

Shipping – Like every eCommerce website, your online clothing store must ship items to homes of customers. If you need to walk the additional mile, enable customers to get the buys delivered to fashion store boutique near them.

Payment – Credit card payments are common. Besides that, your online clothing store must give its audience a choice to pay for their products through Paypal. Cash on Delivery can work for targeting developing nations.

Review – This can be the last step of the checkout process where customers can view their purchases and make last changes in collection address, payment method, and other details.

Fashion Store Reviews

The brand must understand the importance of customer reviews and should put an efficient review tool in place to gather opinions about boutiques. With powerful filters, reviews about any boutique can be found, making purchase decisions easy. The entire review interface should be super smooth, and the dedicated page should emphasize on brand USPs and assistance.

Help and Contact Us

Help section should be very instinctive so that customers don’t struggle while discovering answers to their inquiries. The page must incorporate sections like:

  • How to Shop
  • Orders and Shipping
  • Returns and Refunds
  • Click and Collect
  • FAQs
  • Terms and Conditions
  • Privacy Policy

The point is that if you need to create a fashion store clone, you want to think hard about usability.

Contact Form

Take a substantial amount of time to make powerful contact forms. Besides standard fields like Name, Email, Subject, and Message add unique options like:

  • Contact preferences
  • Query type
  • Attachments

eCommerce stores rarely spend the time to plan contact forms with consumer convenience in mind. Consider this while making your eCommerce store clone.

Don’t care about the established standards of developing an eCommerce website. Concentrate on the brand requirements and approach the project with new ideas. It will bring about a site that will be a path in front of its rivals as far as user experience, design, and features.

Start your own online clothing store with ionwe eCommerce Solution:

Sell clothing online can be difficult as buyers can’t try out the apparels before they make a purchase but fashion businesses try to emerge and grow their income with virtual storefront through appealing eCommerce websites to sell online additionally.

If you are just beginning an eCommerce presence, or need another platform to ease your business ROI with a completely controllable simple online clothing store with various features to drive incremental deals, ionwe’s Fashion eCommerce platform would be the best choice!

On-demand Fashion eCommerce features all in a single platform!

A Website that Modifies your Brand:

The way to success in selling clothes online is having a compelling web presence customized to your business giving clients with all the information needed to offer a significant shopping experience! With the great flexibility of this eCommerce platform, ionwe’s online clothing store will be an ideal solution for emerging from the crowd.

An Excellent Sales Reporting:

A product’s income performance is not complete without estimating its sales and effect it has made to the consumers. ionwe assists you to analyze how your online clothing store sales are on-going by giving you dedicated reports on least selling products, orders that have been purchased on a given period, a product sold under some categories, website traffic reports, and much more statistics shall be revealed through custom reporting feature.

A Complete Setup to Promote Offers & Sales:

It’s turned into a standard point of sale, to promote offers and discounts to close a deal! Keep in mind, ionwe gives the place for you to offer discount coupons, special offers, daily deals pages and gift cards to compliment your regular consumers to build your loyalty and trust!

An Easiest Payment & Shipping:

Our readymade online clothing website offers you the possibility of integrating various payment gateways to keep your clothing business more efficiently and keep it secure for customers to buy your goods in different ways. Real-time credit/debit card processing, currency conversion, address verification are some of the ultimate payment processing features provided by us. You can also set real-time shipping calculation based on the location, track shipments, allow free delivery, and in fact save multiple shipping addresses in an easy-to-get manner.

A Customized Shopping Cart:

The part of a shopping cart is to offer a possibility for simple including of items or save those for later buy. The most recent trend is to have a single step checkout that makes it more user-friendly and give them a quick checkout leading to more shopping. ionwe also gives quantity update in the shopping cart that makes the consumer change their choice is buying more number of same products without having to proceed to the product page to add it to the cart.

List of other standard features included:

Order control, stock management, SEO optimized web pages, bulk emailing, tax calculation, backup and restore, consumer order notification, and some other features are provided with ionwe’s pre-built fashion eCommerce store platform!

Are you a merchant, wholesaler or retailer who needs to sell clothes online? ionwe offers online clothing store platform along with mobile apps that are built utilizing robust technology, and it will help you to grow your clothing business.

For further information about creating your online clothing store and app, keep in touch with ionwe or call us to +91 9884203777 for a quick inquiry!.

Also Read: How to Start an Online T-shirt Business

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